Identify Relevant Subreddits
Reddit’s unique culture and etiquette presents an opportunity for marketers to connect with a receptive audience. However, it is important for marketers to understand the rules and nuances of each subreddit before posting content or promoting products or services. Failing to follow the guidelines can result in a ban or negative reaction from the community.
Nonprofits can find relevance in Reddit by finding relevant subreddits that align with their cause and focusing on authentic engagement and discussion. This approach can help nonprofits establish credibility and trust with Reddit users while showcasing their expertise.
It is also possible for companies to promote their products or services on Reddit by hosting an AMA, or Ask Me Anything. This is a popular format that allows companies to demonstrate their knowledge and expertise while building trust with Reddit users. However, companies must choose an appropriate subreddit and obtain permission from the moderator before posting an AMA. This can increase the likelihood of a successful campaign.
Create Content That Helps or Informs
As with any social media platform, users on Reddit value authenticity and value-driven content. They’re also known for their passion and deep knowledge about their interests, which means they’re a unique audience to engage with and provide valuable insights into consumer preferences and pain points.
To ensure your paid or organic marketing efforts on Reddit are successful, you’ll need to know what makes your brand stand out from the crowd. Posts that fall flat or come across as blatantly promotional are quickly downvoted and can receive backlash.
Content that resonates with the Reddit community includes educational articles, how-to guides, AMAs (Ask Me Anythings), viral trends and memes, inspirational stories, and contests. Sharing these types of content adds value and positions your business as a trusted resource within the community. It also helps you build trust and loyalty with the community, which can translate into sales and other marketing goals.
Engage with the Community
Reddit’s user base is highly discerning, and they aren’t shy about calling out marketing content that rubs them the wrong way. However, if done right, Reddit marketing can deliver traffic, leads, and sales.
The best way to engage with the community is by hosting an AMA (Ask Me Anything) on a subreddit that’s relevant to your brand. This allows you to provide valuable information about your product or service and build trust with your audience.
Another option is to run a promoted post, which is similar to traditional social media ads and can be placed in the feed or conversation. Select the type of placement that’s most appropriate for your campaign goals and budget. For example, if your goal is to drive engagement and brand awareness, a feed placement may be more effective than a conversation placement. You can also use the Reddit Ads Manager tool to create and manage your campaigns. It offers many different ad formats and provides analytics to track performance.
Track Performance
In order to make your marketing efforts on Reddit successful, it is important to track your progress. This will help you identify the best strategies and tactics to employ in your campaign.
In addition, you should keep an eye on the overall growth of your subreddit. This will provide insight into how well your community is responding to your content and whether it is growing in size and popularity.
Another essential thing to do is regularly optimize your campaign based on the data you collect. This may include tweaking your targeting or adjusting your messaging to better resonate with your target audience. It is also a good idea to experiment with different ad placement options to determine what works best for you. For example, Reddit offers feed placement that shows up when users are scrolling through the platform as well as conversation placement, which places your ad within a post or discussion. The latter may be a better option for more engaged audiences.